Nissan is proud to announce Yaya Touré, three-time African Footballer of the Year and UEFA Champions League winner, as its newest global ambassador. The Manchester City and Ivory Coast midfielder has agreed to a deal which will see him work alongside Nissan’s global UEFA Champions League and Orange Africa Cup of Nations 2015 partnerships. Congrat to him
Meanwhile Yaya joins Nissan’s star-studded
team of UEFA Champions League ambassadors, which includes the recently
announced Barcelona and Spain midfielder, Andrés Iniesta and PSG and Brazil defender,
Thiago Silva.
The UEFA Champions League ambassadors will work with the company as part of the
Engineers of Excitement program, which aims to enhance the experience of
football fans through a range of activities including the exclusive Goal of the
Week competition. Touré will also star in a series of new television and print
advertisements for the UEFA Champions League due to premiere in February 2015.
In an interview with newsmen Yaya Toure said,
he his proud to be partnering with Nissan across its UEFA Champions League
and Orange Africa Cup of Nations 2015 sponsorships. I have been fortunate
enough to win lots of trophies in my career, but the Orange Africa Cup of
Nations has always been my target as an African, so I am really looking forward
to it and to working with Nissan to help bring the excitement around both of
these fantastic tournaments to fans around Africa and the rest of the world.”
As the face of Nissan’s advertising campaign
in Africa, Yaya Touré will play a key role around Nissan’s Orange Africa Cup of
Nations 2015 sponsorship, further connecting football fans with the brand and
helping increase excitement around its innovative range of products.
“Nissan is delighted that Yaya Touré has
joined our team as a global ambassador,” said Roel de-Vries, Corporate Vice President, Global Head
of Marketing, Communications and Brand –
Nissan. “As one of the greatest midfielders of his generation, Yaya Touré is the
perfect ambassador for our brand as he possesses great all round skills
combining pace, power and high technical ability – features Nissan incorporates
into its vehicles.”
As well as being named African Footballer of
the Year on three occasions, Yaya Touré has also won the UEFA Champions League
with Barcelona and five league titles across four countries including England
and Spain. With over 80 caps for Ivory Coast, Yaya Touré was recently named
captain of the national team and will lead his country in qualification to
reach his sixth Orange Africa Cup of Nations 2015 in January.
Takashi
Hata, Senior Vice
President, Africa, Middle East and India – Nissan added, “As a three-time African Footballer of the Year, Yaya Touré is an icon
to millions of people across the continent. As Nissan looks to further increase
its market presence in the region, our partnership with Yaya Touré will help
bring Nissan closer to the fans around Africa’s biggest football tournament and
further strengthen our brand in a region to which we have been committed for
over four decades.”
No comments:
Post a Comment