Nigerian millionaire launches Fast Fashion brand to compete with H&M and ZARA
Amaka Global Consultants, a Paris-based global
business advisory firm with operational headquarters in Dubai, on 18th May
2014 announced aggressive expansion plans worldwide through fast-fashion
franchising accentuated by its decision to earmark $100 million towards the
marketing.
The company, which has carved a niche in the fast fashion industry, aims
to become the world's best fashion retailer by unveiling the latest trends for
women, men and kids. Read more..
AMAKA GLOBAL unveiled its future growth plans at a special media event held on
18th May 2014 at the Burj Al Arab Dubai, United Arab Emirates.
Nnaka Promise Uzoamaka, Chairman and Director General of AMAKA GLOBAL, said:
"Our mission at AMAKA GLOBAL is to be the best fashion retailer in the
world, and offer the best fast fashion clothing worldwide for consumers who
love trendy affordable luxury. AMAKA GLOBAL is a retail clothing store
specializing in unique fast fashion and accessories and we encourage customers
to be experimental with new clothing styles and look beyond the available
brands. Our A-list celebrities will be on ground as part of the activation
program to reinforce our unique trends."
He added: "Over 1,000 fast fashion clothing franchises from around the
world have shown interest in the AMAKA GLOBAL brand but we are taking our time
to choose the right partners. We have chosen Dubai as the hub of our global
design team because it is one of the most luxury-conscious markets and
strategically located at the crossroads of Europe, Asia and Africa. We are
confident that we will garner tremendous interest among the Fast Fashionistas
in our growth path."
The company also announced that it will be working with celebrities as brand
ambassadors from each continent worldwide and is currently in talks with Music
superstars like Ice Prince, Wizkid, MI, Nollywood superstar Jim Iykethat will
be appointed as brand ambassadors specifically in Nigeria and African market.
The move by AMAKA GLOBAL comes as teens are turning away from traditional
retailers in favor of fashionable items. Teens have been gravitating toward the
fast-fashion sector, shopping more frequently at lower price points.
see more pictures below...
The company, which has carved a niche in the fast fashion industry, aims to become the world's best fashion retailer by unveiling the latest trends for women, men and kids. Read more..
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